Ideas:
It isn't the billions
of ideas, that pop up in the minds of humans around the globe that make
money. Very few ideas are worth the time it took for the thought. Most ideas
are fleeting "sparks" that go no place and are forgotten before
the next day.
Of the ideas that are
good, very few are followed up and ever end up as a worthwhile development
in the market place. Most people are just not oriented to do anything about
their ideas, while others believe it would take too much of their time and
money to follow through to completion. This leaves the market place wide
open for the person who learns how to "Create" Profitable Ideas!
There are three major
formats you can use to create profitable idea:
1. Find something that
already exists, the presence of which has never been known before.
2. Invent something.
Most inventions are merely new arrangements of things that have already
been invented.
3. Alter or improve
in any number of different ways something that already exists.
As you "Create"
ideas, write them down. What you dream up can be your key to great wealth.
Keep your mind "open" as you go through each day. What did you
notice in the department store that would reduce costs, save money or increase
sales if some simple procedure were added or something changed?
Ideas for improvements
are one of the most valuable things you can contribute to society and at
the same time add to your bank account. To create ideas for improvements,
consider every possibility and alternative for the thing you want to improve.
Learn to create ideas
by evaluating all the different aspects of the product, method or concept
you are interested in. Put your imagination and subconscious to work and
write down your thoughts pertaining to each of the things you expect to
improve. Use the New Wealth, "Idea Format" that follows as your
guide for creating Money-Making improvements.
Idea Format:
List the things you
want to improve:
- Why should it be improved?
- Who will benefit from
the improvement?
- What is wrong with
it at the present time?
- Did someone else cause
a problem with it?
- How do you propose
to improve it?
- Do you have the facilities
to do the work required?
- Do you have the know-how
to do the work required to
improve it?
- Exactly what part
needs to be improved?
- Should it be smaller?
Larger?
- Should the color be
different?
- Would more activity
help make it better?
- Could it be combined
with something else to make it more
practical?
- Would a different
basic material work better?
- Is it too complicated,
could it be simplified?
- Would a substitute
be more meaningful?
- Is it priced too high?
- Would a change in
personnel help the situation?
- Can the shape be changed
to advantage?
- Can a new marketing
plan make the difference?
- Is it safe?
- Can it be mass produced
to bring the unit cost down?
- Should the appearance
be changed... streamlined?
- Is there an adequate
guarantee?
- What can make it appeal
to a bigger audience?
- Would new packaging
or trade name enhance it?
- Can it be made heavier,
lighter, higher or lower?
- Can it be franchised?
- Is there a good maintenance
program to back it up?
- Can financing be simplified?
- List ways to increase
production:
- List ways to increase
sales:
- List ways to reduce
costs:
- List ways to increase
efficiency:
- List ways to improve
quality and increase profits!
- What can be done with
it to satisfy more people?
This New Wealth "Idea
Format" will start the ideas "sparking" and as related ideas
come to mind write them down in every variation you can think of. Do not
judge the good or bad points of the ideas as they materialize to you, just
write them down and judge them afterwards. You will stop the flow of ideas
if you are critical of your thoughts before you put them on paper. When
you have answered everything you can about the product or concept and know
how it fits in with your plans, sit down and evaluate all the details you
have written.
After you have found
(created) a good idea, follow it up with questions on what should be your
next move in order to do something about it, then act! Get it moving. Expose
it to the world with sufficient tests to determine the value!
Come up with ideas that
are still in the processing stage rather than get stuck on several vague
points that may be worked out later as your subconscious goes to work. If
your idea fails, so what; you are just that much closer to finalizing another
one, then another... until a useful more valuable idea is born. Every manufacturing
plant, retailer, attorney, accountant; every business person, large or small,
cannot continue to operate in the competitive world of today without someone
in the organization constantly coming up with new and better ideas!
Old ideas drop by the
wayside as new ideas take their place. Old companies without new ideas fade
away.
Those who learn and
know how to create ideas and anticipate the changes needed, as the future
evolves, have the opportunity to be a great success with big money-making
potential!
Another "tool"
you can use to help dream up that million idea, is to spend several minutes
each evening, relaxed with your eyes closed. Pick any object that comes
to mind and try to change it in your "mind's eye". Change it in
every manner you can think of to improve it.
The following evening
pick another subject or object and repeat the process. Soon you will be
using 20% of your brain power instead of the 10% normally used by the average
person. As your knowledge and "brain power" increase so will your
bank account.
Just think what we could
accomplish if we could get the other 80% of our brain power working? On
second thought, let's not try to get 100% efficiency out of your human computer
. . . we would probably blow up the world for sure.
Protecting Your Idea
When you have come up
with a good idea, write a full description of it and make a sketch if necessary.
Place the written information, the sketch and any other pertinent facts
or documents in an envelope addressed to yourself. Have the post
office seal the envelope with a date stamp over the flap, then send it to
yourself by registered mail. Keep the envelope, unopened, in the event you
need to prove ownership. Of course if your product has a properly registered
trade mark, has been copyrighted, or you have a U.S. patent you are protected
from infringement.
A Few Idea "Sparks"
!
When you come up with
an idea, program or product that is so superior in style or performance
that it is unbelievable you may need a notarized statement to assure your
customer you are offering an honest deal.
Make a habit of examining
each piece of correspondence you receive, taking care of it right at the
time, do what is necessary right then. Never put it aside to be handled
a second time if it all practical. This can save more time than anything
else for an executive who handles a large amount of correspondence and mail.
You can also save many more hours each week by doing several of the most
important things that need to be done each day before you take up other,
time consuming important details.
Another good way to
"spark" ideas is to go through the classified and want ads in
the newspaper ... Also the yellow pages of your telephone directory. As
you read, think of something that would be of value to the company or person,
or enhance the item you are reading about.
In summary, learn to
develop ideas from observing everyday things and details. Think of what
could make something better. Dwell on things that have a large marketing
audience, something that everyone needs and wants. Write your ideas down.
Put a pencil and pad at your night stand. When you remember a good dream...
don't just lay there, by morning you will forget it...Jot it down on the
pad. You will be surprised what you can dream up! Maybe the million dollar
idea will magically appear on your pad tomorrow morning!