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Marketing Glossary:
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 Direct Marketing
- Also referred to as direct response marketing. Direct marketing is a specific form of marketing that by design aims to illicit an immediate response or action on the part of the prospect. Direct marketing asks the reader, viewer or prospect to do something... like call an 800...
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- Seth Godin
- The founder and CEO of Yoyodyne, a powerhouse interactive direct marketing company that was subsequently bought in 1998 by Yahoo!. At Yahoo, Seth Godin was Vice President of Direct Marketing where he helped meld direct marketing, permission marketing and web promotion savvy into Yahoo's online...
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Internet Marketing Directory:
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- Taking Advantage of Direct Digital Marketing
- However, as a result of the digital age, direct marketing has... According to the Business Dictionary, direct marketing is defined as "contacting and influencing carefully ...
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- Direct Advantage Marketing
- Direct Advantage Marketing is a company that feels privileged to work in partnership with our extraordinary clients to make the world a better place. ...
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- Direct Advantage Marketing Services
- Based in Hong Kong, Direct Advantage Ltd., has rapidly become a core provider of Asian mailing lists. ... Direct Advantage's sister company, Spot On Ltd., is one of Asia' ...
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- Advantage List Marketing
- We utilize more than 25 years of list marketing expertise. ... Our many years of success can only be directly attributed to the success of our direct mail services clientele. ...
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