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Marketing Glossary:
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 Association for Interactive Marketing
- The Association for Interactive Marketing (AIM) is the world’s largest organization dedicated to helping marketers capitalize on interactive opportunities across multiple advertising channels to effectively reach their target audience. AIM is an independent subsidiary of the
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- Direct Marketing
- Also referred to as direct response marketing. Direct marketing is a specific form of marketing that by design aims to illicit an immediate response or action on the part of the prospect. Direct marketing asks the reader, viewer or prospect to do something... like call an 800...
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- Canadian Direct Marketing Association
- Marketing Without Wires: Targeting Promotions and Advertising to ... Association Boards. Main List. Canadian Marketing Association. Toronto. Chair: John Wright ...
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