Corey Rudl's
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Marketing Glossary:
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 Marketing Plan
- A marketing plan is a comprehensive, high-level plan of action that includes marketing strategies, marketing tactics as well as benchmarks and milestones for monitoring the results of marketing efforts. A marketing plan is like a blueprint for the marketing function of a company.
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- Marketing Tactics
- Marketing tactics are actionable items (marketing activities) that support and facilitate a marketing strategy and marketing plan. For example, an Internet marketer decides that one of the marketing tactics she will deploy will be the use of pay-for placement (pay per click) search engines...
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Internet Marketing Directory:
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- Event Marketing Giveaways from ePromos
- Make sure the attendees at your next event have something to take home with them. ePromos specializes in finding the right event marketing giveaways that maximize the ...
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- Event Marketing to increase business
- Event marketing activity can be held locally or on a national forum. ... The advantage of event marketing is to move from the one-on-one basis of selling to group selling. ...
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- Event Marketing Summit
- Now in its eighth year, the Event Marketing Summit is the only executive conference focused on face-to-face marketing across all types of events and trade shows. ...
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