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Marketing Glossary:
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 Product Positioning
- How a customer perceives a given product or service compared to similar or identical products of competitors. Product positioning devices (such as a unique selling proposition) are often used in marketing to create distinction in the marketplace. This can also translate into a unique product
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- Applied Market Research
- In market research, any research activities and information used to answer a specific question or solve a particular problem or set of problems.
The resultant research data is analyzed and often formulated into product development and product marketing and promotion.
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Marketing & Business News:
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