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Marketing Glossary:
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 Marketing Plan
- A marketing plan is a comprehensive, high-level plan of action that includes marketing strategies, marketing tactics as well as benchmarks and milestones for monitoring the results of marketing efforts. A marketing plan is like a blueprint for the marketing function of a company.
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- Marketing Tactics
- Marketing tactics are actionable items (marketing activities) that support and facilitate a marketing strategy and marketing plan. For example, an Internet marketer decides that one of the marketing tactics she will deploy will be the use of pay-for placement (pay per click) search engines...
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Marketing & Business News:
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Internet Marketing Directory:
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- Strategic Marketing Plan
- Marketing Plan. The information for this article was derived from many sources, including Michael Porter's book Competitive Advantage and the works ...
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- Marketing Plan Outline
- Template for a basic marketing plan, including situation analysis, market segmentation, alternatives, recommended strategy, and implications of that strategy.
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- The Marketing Plan
- A Marketing Plan: Key Components and Plan Outline. In order to get ... All good marketing plans begin with a comprehensive and intimate understanding of the ...
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- Mplans.com
- Offers articles, examples, software, and books to assist in creating marketing plans.
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