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Marketing Glossary:
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 Marketing Plan
- A marketing plan is a comprehensive, high-level plan of action that includes marketing strategies, marketing tactics as well as benchmarks and milestones for monitoring the results of marketing efforts. A marketing plan is like a blueprint for the marketing function of a company.
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- Marketing Tactics
- Marketing tactics are actionable items (marketing activities) that support and facilitate a marketing strategy and marketing plan. For example, an Internet marketer decides that one of the marketing tactics she will deploy will be the use of pay-for placement (pay per click) search engines...
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Internet Marketing Directory:
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- Marketing planning
- PlanMagic marketing planning software. Easy to use marketing planning software for a professional marketing plan. ... THOROUGH MARKETING PLANNING ...
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- Marketing: Preparation and Planning
- Marketing: Preparation and Planning. Assembled by Carter McNamara, MBA, PhD ... Strategic Marketing Plan. Market Planning Worksheet. Planning Your Market Strategy ...
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- Marketing Planning
- Learn effective Marketing Planning using the outline in this article ... Strategic marketing planning is the application of a number of logical steps in ...
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- The Strategic Marketing Plan
- Marketing practitioners often find themselves so preoccupied with the ... channels, market planning, sales compensation, marketing costs, and expense budgets. ...
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