Corey Rudl's
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Marketing Glossary:
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 Marketing Plan
- A marketing plan is a comprehensive, high-level plan of action that includes marketing strategies, marketing tactics as well as benchmarks and milestones for monitoring the results of marketing efforts. A marketing plan is like a blueprint for the marketing function of a company.
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- Marketing Tactics
- Marketing tactics are actionable items (marketing activities) that support and facilitate a marketing strategy and marketing plan. For example, an Internet marketer decides that one of the marketing tactics she will deploy will be the use of pay-for placement (pay per click) search engines...
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- Marketing: Preparation and Planning
- Marketing: Preparation and Planning. Assembled by Carter McNamara, MBA, ... integrated activities of planning, marketing and evaluating programs. ...
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- Marketing planning
- PlanMagic Marketing Plan Software. Easy to use marketing planning software for professional marketing planning.
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