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Marketing Glossary:
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 Lifetime Value of a Customer
- A marketing principle used to describe the cumulative (total) financial value of one customer, over the lifetime of a business-customer relationship. Many marketers overlook this extremely important concept. Successful marketers know that it costs more money to acquire new customers, so they...
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- Affiliate Programs
- Also referred to as associate programs or referral programs. Affiliate programs provide a mechanism or platform for performance-based Internet marketing relationships between an independent contractor (the affiliate) and a sales/fulfillment company
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Marketing & Business News:
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Internet Marketing Directory:
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- What's Relationship Marketing?
- Relationship Marketing Concept. In our haste to gain media visibility, we sometimes ... Targeted relationship marketing initiatives that raise Extension's ...
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- Relationship Marketing
- Customer relationships are key to your marketing strategy. Use these resources to learn ... Relationship Marketing. Customer relationships are key to your marketing strategy. ...
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- What is "relationship marketing"?
- Relationship Marketing is the kind of marketing which does exactly this. ... Relationship marketing came into being because of a strange thought that ...
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- Relationship Marketing Strategy
- First, the foundations of relationship marketing strategy are presented. ... to determine their preferences for common relationship marketing tactics such as receiving mail from ...
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- Relationship Marketing (Levitt)
- Summary, forum, tips and full explanation of Relationship Marketing (Levitt). Build continuing relationships between the organization and its customers. - 12manage
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