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Internet Marketing Glossary

 
 

AOL Search

Search engine for the America Online Web properties and communities. A public version is also available to non-AOL subscribers at www.aol.com.
 
In May 2002 America Online, the world's leading interactive services company, and Google, developer of the industry-leading Internet search engine, announced a multi-year deal that will utilize Google's search technology and targeted paid listings program across all of the America Online Web properties.
 
Under the contract, Google's search technology will power the search functions of AOL, AOL.COM, CompuServe as well as Netscape by mid 2002. The union of the two companies on this initiative creates good synergy, which translates into a richer search experience for AOL's more than 34 million members and tens of millions of visitors worldwide.
 
Also, Google will supply AOL and CompuServe members as well as users of AOL.COM & Netscape its targeted paid listings product. The paid listings program offers a variety of advertisement listings ranked by relevancy and other factors, from Google's growing base of advertisers. Google will be the exclusive provider of sponsored Links for the search areas in each of the America Online Web properties.
 
You can learn more about the Google / AOL partnership by reading Google’s press release: Google Feeds AOL
 
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