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Internet Marketing Glossary

 
 

ASP

Acronym for Microsoft’s Active Server Page (not to be confused with Application Service Provider (ASP).
 
An active server page is a web page that is created dynamically or spontaneously as a result of a user request. The user request is initiated by clicking a link typically. The resultant page is generated using Microsoft’s ActiveX controls.
 
ActiveX is set of software components similar to Java that provide an interactive and multimedia-rich experience for web users.
 
   
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