A process for monitoring the performance of online advertisements. Tracking online advertising is a much simpler process than tracking offline advertising.
 
Because the performance of Online advertising is measured primarily by click-throughs and impressions (views), Web address (URL) extensions in the ads are the key data used for tracking.
 
For example: http://www.roibot.com/pro.cgi?R59278_top10 is a URL for my ROIbot affiliate link that is contained in one of the TOP 10 pages in this site. If a surfer clicks the ad, it’s tracked in the affiliate stats system over at Aesop Marketing. I know exactly which of my affiliate ads are getting hits and which ones aren’t.
 
Aesop Marketing’s ROIbot is an inexpensive tool many Internet marketers use for tracking their ads and affiliate links.
 
A product that’s been newly released is Nitro Stats from my friends over at P&D Marketing, Kevin Wilke and Matt Gill.
 
These guys are web-aholics like me and I assure you they have put a significant amount of time and resources into NitroStats. The same goes for Aesop’s ROIbot ad tracking module.
 
Ad tracking is an important activity when advertising online and off, particularly when you’re paying and not relying heavily on free Web traffic. It tells you which ads are working and getting the job done.
 
It also tells you which ones aren’t so that you can quickly make adjustments to the non-performing ads. Ad tracking takes the guesswork out of advertising Online.