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Internet Marketing Glossary

 
 

Advertising Start Page

A no cost marketing technique that utilizes web browser start pages to generate growth in targeted web site traffic. Participating in the service requires that you set your browser’s start page to open the start page network’s home page. Each time you start your browser, it will contain a set of new links to other participating web sites with content that matches your specific interests.
 
When you set up a start page account, you enter information about the web page or site that you want to promote such as a URL, category, title, and description. This profile information is used to generate the links TO your site.
 
Your links are then displayed all over the start page network, which is usually comprised of 1000’s of web sites. The concept is based on a credit system whereby each time you open your browser, you earn a credit. Each credit you earn equals another targeted link to your site.
 
Start page advertising networks have received their fair share of criticism and praise, so like all things in advertising you must test them for yourself.
 
   
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