A Web-based salesperson or organization in an
affiliate marketing program. An affiliate is an
independent contractor that promotes a product or service on behalf of a supplier organization (the
merchant).
Strategically located links and promotional copy in the affiliate’s web site are used to attract and redirect web traffic to a
sales offer or product
order page, usually published by the affiliate merchant.
Affiliates are paid commissions based on contractually agreed activities and performance such as click-throughs, leads or sales generated by their advertising and promotional efforts.
