An autoresponder is a CGI script that automatically responds to incoming e-mail. When e-mail is received, an autoresponder sends a return e-mail with the requested information. Autoresponders and the correct use of them are important to your Internet marketing success.
 
Marketing genius Marlon Sanders stresses the importance of autoresponders in all of his e-books and he’s one the most successful users of autoresponders in Internet marketing today.
 
A new generation of “smart” autoresponders has hit the market and they provide a lot of value for the money. These smart autoresponders allow for:

• HTML or Plain Text Messages
• Running Your Own newsletter, E-zine or Opt-in List
• Full Personalization of Messages
• Automatic Subscription Code Generation
• Tracking the Exact Source of All Subscriptions

You can also automatically send timed and sequential follow up messages, keeping your sales message in front of the people who join your opt-in mailing list.
 
E-business studies have shown that more than 70% of people do NOT buy on the first visit to a commercial web site. People will need to feel comfortable before making a purchase.
 
Smart autoresponders capitalize on this basic human need. They allow you to make your newsletter, ezine and web site "sticky", encouraging your visitors to make a purchase when they are comfortable and ready.