Term used to describe strategies and tactics for generating sales of additional products and services to an existing customer list. Backend marketing is extremely important for long-term business growth and for the overall success of a sales and marketing venture, online or off.
 
Back-end marketing is a very inexpensive form of marketing because the largest expense relating to marketing (customer acquisition) has already been incurred or absorbed.
 
Another important benefit of backend marketing is that your response rates and conversions will typically be much higher because your customers already know, respect and trust you.
 
Despite the benefits of back end marketing (low cost, higher conversions, higher profits, etc.) it’s the most ignored form of business-to-business and business-to-consumer marketing strategy.
 
To be successful in marketing and sales in the long run, a business MUST become adept at back end marketing.
 
Internet marketers such as Marlon Sanders, Matt Gagnon, Jonathan Mizel and Mark Joyner are experts at back end marketing. They can teach anyone how to build a highly profitable business on the back end.
 
Two of the best gurus & products for back end marketing expertise:
 
Matt Gagnon’s MILLION Dollar Manual 2 (comprehensive marketing manual)
 
Marlon Sanders’ CASH Like Clockwork (marketing mastery course)