Web content can be defined as any useful, educational information you make available to visitors on your web site. The importance of having good content on your web site cannot be overstated, as it is such an important element for success online.
Unless a site has quality content, visitors usually never return. When developing your website content you must ask yourself:
Why would someone visit my site a second, third or fourth time? Does my site have useful information or services that people are willing to come back for?
Updating your content regularly is also quite important. It's a proven method for encouraging return visits to your site. The search engines also give higher relevance scores to web sites that update regularly.
Content is NOT:
 |
A brochure |
|
About Us |
|
Pictures |
|
A virtual tour of your office |
Content IS:
|
News |
|
Editorial style articles |
|
Unique information (research, personal experience, hard to find info) |
|
Reference material (Glossaries, Dictionaries, Encyclopedias, Digests, Diaries, Web Logs, Journals) |
|
Links to informative resources |
|
Contests |
|
Giveaways |
