A style and method of writing website copy that focuses on the basics of communicating clearly, succinctly and effectively to your visitors while selling the benefits of your services or products.
 
Web copywriting entails using well-planned, powerful words and phrases to motivate a call to action, such as buying a product or service.
 
Web copywriting does not focus on fancy web graphics and presentations. One of the all-time masters of Web copywriting and copywriting in general is direct marketing guru Marlon Sanders.
 
Marlon has a Masters degree in psychology and he knows exactly which words to use and which buttons to push to make a web site sell products like crazy. If you’re interested in becoming a web copywriting expert, I highly recommend his e-books on the subject. Check out our TOP 10 Who’s Who List for more info.