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Internet Marketing Glossary

 
 

Description Tag

An HTML tag used to describe the category or theme of a web site for search engine and directory listings. The description tag also provides a summary of your web site, which will be displayed after the title of your site in the listing. The content of the description tag should clearly convey what someone can expect when visiting your site. This is important for attracting qualified click-throughs.
 
A sample title, keyword and description tag might look like the following:
 
<html>
<head>
<title>How To Make Money Online</title>
<meta name="KeyWords" content="business opportunities, search engines, keywords, affiliate marketing, Internet marketing, home business, home-based business, mini sites">
<meta name="description" content="Who’s who and what’s what in Internet Marketing.">
</head>
 
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