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Direct Marketing
Also referred to as direct response marketing. Direct marketing is a specific form of marketing that by design aims to illicit an immediate response or action on the part of the prospect. Direct marketing asks the reader, viewer or prospect to do something... like call an 800 number, go to a web site or mail in a coupon.
Other examples of direct marketing include direct mail (sometimes referred to as junk mail) and direct response TV and radio advertising.
Direct marketing expert Matt Gagnon, refers to direct marketing as “now marketing” because it requests a reader or viewer to do something now.
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