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Keywords
A keyword is a specific word or phrase used when performing a search on a search engine. Keyword also refers to popular words contained in a web site which indicate the theme of the website.
Each day millions of keywords are entered into search engines by users seeking specific information online. This spells opportunity for savvy Internet marketers who focus their marketing on the keywords that are being searched. A search engine marketer can then create niche web sites, promotions and offers tailored specifically to the keywords entered by the searching public.
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