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Internet Marketing Glossary

 
 

Opt-Out E-mail

A type of e-mail list marketing that assumes inclusion of your address until it receives an opt-out request. Opt-out e-mail is the most widely used form of list marketing by spammers.
 
Opt out means to remove yourself from an opt-out e-mail list.
 
Opt out also refers to a recently enacted law that requires customers to opt-out if they want to keep financial companies from sharing their private information.
 
   
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