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Internet Marketing Glossary

 
 

Shopping Cart

A software program or script which provides a temporary holding bin for products or services while customers are shopping online. It allows online shoppers to select, view, add, delete and purchase products and services online. Items are kept in the shopping cart until either the customer purchases them or closes her browser. Some newer shopping cart applications allow you to hold your shopping cart items indefinitely until you come back to make a purchase.
 
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