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Internet Marketing Glossary

 
 

Start Page Traffic Builder

A marketing tactic that utilizes a start page network to generate explosive growth in qualified web site traffic. The service usually requires that you set your browsers start page to open the start page network’s home page. Every time you open your browser, it will contain a set of new links to participating web sites possessing content that matches your specific interests.
 
When you create a start page account, you enter basic information about the web page or site that you wish to promote such as a Category, the URL, a Title, and a Description. This information profile is used to generate links TO your site. Your links are then displayed all over the Start Page network, consisting of 1000’s of other web businesses and 1000’s of other sites.
 
The concept is based on a credit system whereby each time you open your browser, you earn a credit or something to that effect. Each credit you earn equals another targeted link to your site. Some start page networks can provide a flood of qualified traffic to your web site, but finding the right network is critical to success.
 
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